Malcolm Rifkind

Essay writing

This content shows Simple View

Career Tips

Key aspects of internet business

Nowadays in the age of e-commerce, starting an internet business and become an entrepreneur has become easier like never before. The people and merchants are opening various kinds of services shops, agency, freelance teams and online e-commerce stores to start their businesses. Here are some key aspects to keep in mind for the proper functioning and growth of your business. By the way, it essay was written by essay help service.

Estimate the Demand or create a bit

    1. The leadership of the company estimates the overall need and requirement in the market related to your product. If you have a unique concept and a product, you should create a demand for it through advertisements, referral programs, freebies, word of mouth gossip or joint ventures. Without demand no one will buy your product. So keep this in mind if you want to grow your internet business.

Keep it simple while ordering

    1. The visitors to your site are your potential customers, so it is necessary that you have a smooth functioning site with simple ordering facility. This hassle free approach is necessary to not bore out the customer and convert the interests in to profits for your internet business.

Payment options

    1. So after the ordering process is done with, you must have instant payment options available for your customers wherein they can pay with the popular payment gateways. The popular payment gateways are VISA/MASTERCARD credit or debit cards, moneybookers, paypal, alertpay, Bank transfer etc. The more options you provide, the more is the possibility of receiving orders from different geographical locations.

Packaging and delivery

    1. After the payment is done, you don’t just relax as the work is just half done. As a reliable internet business, it is your duty to see that the payment you take for meets all the delivery of the products to the customers. This can be difficult to manage on your own so at least one dedicated department or an assistant should look over this job. One should also try to make partnerships with different courier and delivery services to build reliable link and get discounts.

Service and Support, customer care

                   Once the sale of the product has been completed, you should also provide a money back guarantee for a                         small limited period of time. Apart from that if it is your own product then you should also provide the                           customer with after sales services and support. This enables the entrepreneurship to win over the hearts                         of your customer and keep them loyal toward your organization. This is a very important step of internet                       business strategies. You can also choose to outsource the services department if you wish so.


  1. The management must also make sure that the transactions made on your e-commerce store are 100% secure. One thing to do about this is get an https by registering for a validity security certificate. Your website builder can help you do that. One other thing related to payment secure is getting the VISA and MasterCard security approval badges like Verified by VISA. This helps the customer build trust on your site and helps you to get more sales which ultimately results in the growth of your internet business.

How To Write A Business Plan – Common Mistakes Part 2

#3 – “Our Projections Are Conservative”

Why would anyone pitch conservative projections when they write a business plan? While it is important to be realistic and have supportable assumptions for your projections it is always better to show the base case – i.e. what you will realistically make. Investors and Lenders look at hundreds of plans in any given year and this is one of the most common statements they see. Plus, they will perform their own scenario analysis on your projections to assess whether the proposal is a viable investment.

When teaching clients how to write a business plan we recommend that you do some scenario analysis yourself showing a base case, conservative case and an upside case. This shows that you have thought about the different factors that may impact your financial projections and demonstrates financial acumen. Pitching with conservative projections if you are trying to attract funding is tantamount to saying, “this is as bad as it will get.” It is much better to show what is probable, outline potential upside and demonstrate that if conditions do worsen you can maintain serviceability on your loan or can demonstrate to an equity investor what it means for their exit strategy.

#4 – “We Will Be Able To Sell In Two Years”

This may well be true if you are cultivating the next innovation about to descend upon the world, however, the general rule is that it takes time and commitment to grow a business effectively. Every business plan should have an exit strategy and investors will have their own idea about the timeframe around their exit.

Claiming the company will be scalable and saleable in a short time frame is undesirable for the following reasons:

      • It is virtually impossible from a standing start
      • Management are more interested in selling than growing
      • It limits the investment to the “short term” status
      • Dilutes confidence in the projections and strategy

How To Write A Business Plan – Common Mistakes

If you have to write a business plan it needn’t be a gruelling experience. In fact, if it is tackled correctly, learning how to write a business plan can be an extremely illuminating exercise for a budding entrepreneur. There are many business plan templates available on the Internet that will churn out a generic business plan but these should be viewed with extreme caution. The reality is that learning how to write a business plan is a process and in order to extract the optimal results it is pivotal that the entrepreneur engages fully in that process. Your business plan should reflect you and your vision and should be supported by analysis and a firm strategy.

Hidden “mines” to avoid When You Write A Business Plan

We have written and reviewed hundreds of business plans and sourced funding from all avenues from Venture capital to straight bank loans. Here are the top five business plan statements that will decimate your chances of attracting funding instantly.

#1 – “The Competition is Low”

This is almost always going to be a false statement and is an immediate red flag for investors and lenders. If there is no competition then it means you have the next big thing on your hands that nobody else has invested yet. Not impossible but certainly not probable. This statement also begs the question, “why is the competition low?” If there is no competition it generally means there is no demand. When it’s time to write a business plan entrepreneurs often think that playing down the competition reduces the perceived risk in the business plan but in fact the opposite is true.

In all but the most extreme cases there will be competition and it must be analysed in detail as part of the overall business strategy. Claiming the competition is low (unless true of course) demonstrates that the level of competition risk has not been adequately assessed and that means an automatic rejection for funding.

#2 – “We Only Need to Unlock 0.01% Of The Global Market To Succeed”

A comment typically used to mitigate the fact that the competition is strong, this statement is misleading and will arouse contempt in the eyes of an investor or lender. When you write a business plan and are discussing the size of your market it is important to demonstrate your “relevant market”. Your relevant market is the segment of the overall market that pertains to your specific product or service. Many entrepreneurs fall into the trap of talking in terms of the overall market without realising that they are overestimating the market potential.

For example, if you sell ladies designer shoes you are trading in the ladies footwear market, which runs into the billions of dollars per annum. However, in reality, your relevant market is ladies designer shoes and is considerably smaller than the overall ladies shoes market. This is a common mistake and highlights a huge gap in the market research undertaken. Again, for an investor or lender this is unforgivable.

What to Do If I am Successful but Not Happy

People want answers.  People want quick answers.  My clients come to me because they want to know the answer to this question: “What should I do for a career that will make me happy?”   My clients are looking for answers related to their career.  They are trying to figure out their “WHAT”.  What do I want to do that will make me excited to get out of bed in the morning and not wish my life away?  “WHAT” will allow me to no longer utter the words “TGIF”?   These are mid to senior career professionals who are very successful at what they are currently doing.  However, they are not happy.  Many clients come to me having already looked to the outside for their answers.  This can come in many forms- research, asking others what they think, and advice.

Based on experience from working with many clients in transition, the answers must come from within.  The best way you know the answers to your questions are right for you is that you have energy around them.  It is like finding a partner.  When it is the right person you know.   You get a feeling – either in the gut, the heart and the head.  The goal is to get all three on the same page. How do you do that?

Get curious:

Ask yourself the following:

What is holding you back?  What are your concerns?

Think of a time when you were in alignment with all three. What was going on at that time?  How did you feel?

How can you practice new behaviors that allow you to hear your gut/intuition?

What is one thing I can do today that will start me on my path to feeling lighter?

However, it is human nature to know what others have experienced.  It helps us not feel alone, comfort in knowing that there are others who have gone through what we have.

I know that  majority of you is working really hard in order to get a dream job. I believe that everyone deserves to get it and is capable of proving it to hr.

Remember that it is worth all the efforts you’re putting now. The happiness of being where you feel at the right place is an amazing feeling. So keep going no matter how rough it could be.
He that would have the fruit, must climb the tree.

Four Steps to Find Your Core


  • First, we clarify, and we suspend judgment, forget what sounds good or looks right, and find what is real. This requires courage.

  • Next we explore your options.  The secret to creating career resonance is the knowledge that the place for “who you are naturally” already exists in the world.  It’s out there, and you can find it. And it is not random. It’s necessary to set up a clear timeline, provide structure, and apply real world criteria to your exploration process. That structure guides the “not knowing” and makes exploration much easier.

  • Next find out how you resonate.  We know intuitively in minutes whether we resonate with a person or idea, and then spend the rest of the time seeking to confirm or deny that inner knowing.  We resonate or we don’t, then we start thinking, often ignoring what we feel in favor of what sounds right or what looks best on the resume.  The “Resonate” step is about being clear and straightforward about what rings true for you and articulating that in a clear manner that others will understand.

  • Finally, you engage, which is when you bring the “who you are” to the right people and see if you resonate together. No more lobbing resumes into the internet abyss, no more spinning your story for recruiters, and no more rationalizing taking a job that isn’t quite right for you. Engage means taking clear action with the knowledge that the lifestyle, the money, the time, and most of all, the work you love to do will happen when you find the people with whom you resonate.  They will “get it” and they will get you.

Whatever it might be, here’s a quiz to help you start thinking about how to get your career in shape.

Career Management Quiz

True False Career Quiz
1. I know what I want my career to look like (career vision) by the end of 2005
2. I have a strategy and action steps to make this career vision a reality
3. I have a “Plan B” in place should unforeseen circumstances cause my job to be eliminated
4. My career vision is a good fit with the talents and strengths that I love to use
5. My career vision is a good fit with my interests and industry knowledge
6. My career vision is a good fit with things that are important to me (i.e., coworker camaraderie, my organization’s cause, commute, scheduling/hours, travel, etc.)
7. My career goals are consistent with and support the goals of my department/business unit/company
8. I know what new training and skills I need to acquire in the upcoming year (for instance, technical, computer/technology, communication/relationship, time management, leadership)
9. I know how to expand my network with important new contacts in the coming year
10. I understand the value of partnering with a professional to explore options, develop strategy, be accountable, and achieve my career goals

If you answered “yes” to all of the above, congratulations! You’re in the top tier of career professionals who proactively manage their career to get what they want out of life! If you answered “no” to even one of the questions, know that there is a career strategist and coach who is ready to partner with you in moving forward.

Tips For Selling to C-Level

High level executives from your company can typically coordinate meetings within the C-Suites of your key customers and so too can high level executives from your competition. What about you? While you might be the daily contact person for your customer, typically it is a road filled with potholes if you try to go above the level of your regular call points. As such, others, including your competition, have the ability to impact decisions at the senior decision making level which may restrict your success.

You are able to improve your ability to access the C-Level Suites within your territory. This coaching will offer ideas for how you can bring value to C-Suite decision makers and will make you feel more comfortable interacting with such individuals. Ultimately, developing relationship within the C-Suites of your customer base will help you grow your business and develop long lasting partnerships.

These strategies are really quite simple but as the great Hall of Fame Basketball Coach John Wooden once said: “Little things make big things happen.” :Little things that make a big difference in developing C-Level relationships.

Picture the best possible relationship that you could have with CEOs, CFOs, and other high level Administrators…

What does it look like?
In the perfect world, how easy would you like it to be to schedule appointments with individuals at this level?
In your ideal relationship, what are some of the discussion topics that you would have with these individuals?

Now, ask yourself, “If you needed an appointment with your key C-Suite customers, do you have the clout needed to secure a meeting?

Is it easy for you to gain access to target customers such as the CEO, CFO or the Administrator of one of your facilities?
What strategies do you employ to help open these doors?
What is your value proposition that you use to capture their attention?
Once you get the appointment, what do you prepare for this target customer? Does this capture their attention?

Chance favours the prepared mind
How often have you heard someone talk about their career history and say something like “but that was just luck” or “I was just in the right place at the right time”?

French chemist Louis Pasteur coined the above phrase to describe how scientists need to be clear on what they are looking for if they are going to make that “chance” discovery.

So too in career exploration, where you need to have “a prepared mind”: to maximise any opportunities that might come along by chance; to generate more “chances”; to be able to judge the relevance and value to you of the opportunity…

The prepared mind has two components:

Knowing yourself – this includes knowing your values, your definition of success or purpose, your strengths, your interests and your preferences for type of role, boss/manager or workplace
Developing the skills to explore career options and navigate your career on an ongoing basis. These include curiosity, persistence, resilience, flexibility, optimism and risk-taking. Each of these is a continuum from “not great” to “I’ve got heaps of that”

What to do next?
Apply to you – Look at each skill in the list and reflect on which is your greatest strength and which is the most challenging.